Saw an interesting AdWords management program today. Named SpeedPPC it lets you create substantial pay per click accounts in double-quick time.  The skill of managing PPC accounts effectively is to build out your campaigns to include a chunky range of keywords with ad copy relevant to each keyword as well. Writing ad copy like that increases your click through rate which is good for traffic volume and for keeping your click costs under control. 

SpeedPPC takes this process a step further: it lets you construct landing pages that are focused on each keyword too. So you can quickly build a complete sales conversion pipeline consisting of an enormous number of keywords, ads that are relevant to each keyword with keyword level URLs that guarantee that your website traffic land on a web page that includes the precise words they have been searching for when they clicked on your ad. This means that you are much more likely to get conversions from your PPC traffic.

This process is common practice but the issue most adwords managers have to deal with is a shortage of time and this is where SpeedPPC really helps. I watched a demonstration of someone using SpeedPPC that showed them setting up a complete campaign consisting of over 8719 keywords and over 410 ads all in appropriately targeted Ad Groups as well as over 8710 landing pages - all in just under 12 minutes!

I guess if you are running a lot of AdWords campaigns or if you take your affiliate marketing really seriously then a system like SpeedPPC is a real time saver.

This entry was posted on Tuesday, December 23rd, 2008 at 4:22 pm and is filed under Save Money. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.